James Bond, "Goldfinger" and Aston Martin - terms that belong to Andermatt. The Film Commission, in collaboration with the Lucerne University of Applied Sciences and Arts and with funding from five cantons in Central Switzerland, is developing ideas on how this cinematic heritage can be used to benefit tourism and commerce in the region.
Since October 2022, the Film Commission Lucerne & Central Switzerland has been implementing a project that is financially supported by the cantons of Lucerne, Uri, Schwyz, Obwalden and Nidwalden. Its aim is to ensure that the Film Commission is operationally optimally positioned and competitive by the end of 2025. It intends to achieve this goal in eight sub-projects.
In addition to the establishment and expansion of the office and the optimization of operational processes, the sustainable financing of the Commission's work plays a central role. Here it is important to show the donors that their work has a significant impact on the regional economy.
It has been proven that tourism benefits from film work. Cast and crew of a film production stay in hotels during filming. Regions that appear in feature films or TV series receive a high profile and are visited. This also applies to film classics such as "Goldfinger", which was partly shot in Central Switzerland in 1964. The Furka-Andermatt region is visited by so-called location-hunters from all over the world. The Film Commission is addressing this effect in the sub-project Film and Tourism. Together with the Institute for Tourism and Mobility of the Lucerne University of Applied Sciences and Arts (ITM), it develops ideas and concepts for tourism offers and tries to preserve the heritage from film history or make it visible. The famous Bond curve on the Furka Pass road and the gas station in Andermatt are to remain visitable. Towards the end of 2023, concepts are to be available on how tourism in the region can be given innovative accents thanks to the cinematic heritage of "Goldfinger".